JF JOHN FRADE

FOUNDER · ADVISOR · COMMERCIAL STRATEGIST · WRITER

I turn complexity
into opportunity.

I build businesses, open doors and help people turn ideas, relationships and market insight into commercial outcomes.

Explore my work Work with me →

Don't be scared. Be A Frade.

John Frade

WHAT I DO

Four worlds.
One common thread.

Pattern recognition, relationships, commercial instinct and turning thinking into action.

01

Frade Advisory

Commercial strategy, sales, positioning, partnerships and introductions for businesses that need momentum.

Advisory & consulting →

02

INVARIX

Co-Founder & CCO. Building a capital-intelligence layer that helps firms manage cleared-market capital proactively.

What I'm building →

03

Be A Frade

Practical thinking about sales, resilience, confidence and creating opportunity — shaped by three decades of experience.

Courses & speaking →

04

Writing

OFIFOTO and other writing about grief, identity, fatherhood, rebuilding, ambition and what we learn along the way.

Read the story →

ABOUT JOHN

Banker turned
builder.

I spent more than 25 years in global financial markets, including over two decades at Citi, building businesses, teams and relationships across capital markets.

Today I work differently. I advise companies, build businesses, write, teach and connect people who should probably already know each other.

The common thread is curiosity: understanding people, spotting patterns and turning ideas into action.

25+Years in markets
1Rule: create value
∞Curiosity

CURRENTLY BUILDING

Ideas worth
putting into the world.

INVARIX

Capital intelligence for cleared markets.

FINTECH · CO-FOUNDER & CCO
OFIFOTO

A book about grief, identity, fatherhood and rebuilding life.

WRITING · IN PROGRESS
BE A FRADE

Sales, resilience and practical personal development.

COURSES · CONTENT · SPEAKING
FRADEMARK

A future community around people, ideas and opportunity.

COMMUNITY · IN DEVELOPMENT

LET'S TALK

Interesting idea?

Advisory. Partnerships. Speaking. Investment. Introductions.
Or simply a conversation worth having.

fradey@beafrade.com →
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